Science Misbehaving: The Making of Behavioural Economics Richard H. Thaler Two young Israeli psychologists Amos Tversky and Daniel Kahneman in 1974 published an article titled ‘Judgement Under Uncertainty: Heuristics and Biases’ in the Science journal. This article unleashed a ceaseless upheaval in the world of economics that gradually led to the birth of Behavioural Economics. Richard Thaler, an academician, was shaken irrecoverably when he read this article....